Habits
Habit Design: Why New Year's Resolutions Die by February and What Actually Replaces Them
The business of New Year's resolutions is worth somewhere between $30 and $60 billion globally — gym memberships, nutrition apps, productivity tools, self-help books, language-learning subscriptions. Most of the economic value is generated in January and is gone by mid-February, because 92% of new resolutions, according to University of